Bysoumono - He’s ALIVE
Yaura Fashion - Adama’s Dance
Bysoumono - GateKeepers
I worked on a project called He's Alive as the Junior Creative Director, playing a key role in bringing the vision for the video to life. My responsibilities included conceptualising ideas that aligned with the brand’s identity and the theme of the new clothing drop. I collaborated closely with the team to develop the narrative, ensuring it effectively showcased the collection in a visually compelling way and worked closely with the DOP to maintain the dynamic feel for the drop. I was also involved in casting the right talent, scouting locations that fit the aesthetic, and overseeing set design and costume choices to create a cohesive and striking visual experience. Through creative direction and attention to detail, I helped shape a promotional video that highlighted the clothing and told a captivating story that resonated with the audience.
I worked on this campaign shoot as an Assistant Creative Director, with a primary focus on set design and videography. I played a key role in crafting the visuals and ensuring the set complemented the brand’s aesthetic and effectively highlighted the new season’s apparel. Collaborating closely with the director, I contributed to storyboarding the shoot, helping to shape the narrative flow and visual direction. I also helped generate creative ideas to best showcase the collection, ensuring the campaign resonated with the target audience. My work on set design and videography was instrumental in bringing the campaign to life, creating a dynamic and visually engaging promotional shoot.
As the Junior Creative for this campaign shoot, I worked closely with the director to shape it into more than just a standard fashion shoot—transforming it into a short film that was engaging, humorous, and visually compelling. I conducted in-depth research to understand what would resonate most with our audience and explored ways to attract new viewers by introducing a more complex and narrative-driven approach. I played a key role in conceptualizing the idea, ensuring that the storytelling seamlessly intertwined with the brand’s identity while effectively showcasing the products. Additionally, I assisted in directing the shoot, helping to balance the creative vision with the promotional goals, ultimately crafting a campaign that not only highlighted the collection but also captivated and entertained the audience.