For the promotional shoot for WeAreWinning, I traveled to Nigeria to create a campaign that embodied an authentic, relatable, and homegrown aesthetic. I storyboarded the video shoot with a focus on capturing a raw, “at-home” feel, ensuring that the visuals resonated with the idea that anyone, anywhere, can wear the brand’s clothing. Through intentional cinematography and direction, I aimed to showcase the collection in everyday settings, highlighting its versatility and accessibility. The shoot was designed to feel personal and inviting, breaking away from traditional high-fashion campaigns to create a more inclusive and down-to-earth connection with the audience. By blending natural environments with storytelling, I helped bring WeAreWinning’s message to life, making it feel real and relatable to a broad audience.
As the Creative Director for this Bysunmonu shoot, I developed the concept for an energetic and visually captivating campaign to showcase the brand’s hoodies in a fresh and dynamic way. My goal was to create a shoot that redefined the perception of the hoodies, making them feel exciting, stylish, and engaging for the audience. I scouted the perfect location to match the high-energy aesthetic, ensuring it complemented the movement and vibrancy we wanted to capture. Additionally, I curated the cast, selecting individuals who embodied the essence of the brand and could bring the vision to life. Through careful planning and creative direction, I shaped a campaign that not only highlighted the hoodies in a new light but also connected with the audience in a way that felt authentic and immersive.
As the Creative Director and Videographer for this Bysunmonu’s social media video, my role was to drive higher engagement and increase brand visibility through public interaction. I conducted thorough research on current viral trends, analysing what captured audience attention and sparked engagement. Using these insights, I conceptualised a unique video idea that aligned with the brand’s identity while leveraging trending formats to maximise reach. I then directed and filmed the video, ensuring it was dynamic, engaging, and shareable. By incorporating public interaction, the video created an authentic and relatable feel, successfully drawing more attention to Bysunmonu and boosting its online presence.
As the editor for this video for Piney, a startup company, my role was to craft a compelling video that effectively introduced the brand to a new audience. I carefully gathered and curated a mix of images and videos that best represented what Piney is all about, ensuring that the visuals told a clear and engaging story. Since the company was just starting out and had no established audience, I focused on making the video dynamic and attention-grabbing, structuring it in a way that immediately drew viewers in. Through thoughtful pacing, engaging transitions, and a cohesive narrative, I ensured that the video not only informed but also excited the audience, successfully generating interest and awareness for Piney.
As the co-videographer for this wedding shoot, I played a key role in both the planning and execution of the visual storytelling. I helped create a detailed shot list, carefully considering different angles and compositions to capture the most beautiful and emotional moments of the day. Additionally, I had consultations with the clients to understand their preferred style, ensuring that our approach aligned with their vision while also offering creative input on how to achieve the most elegant and visually appealing shots. Beyond filming, I took on the editing process, making sure the final video not only met the couple’s expectations but also maintained a refined and cinematic feel. By balancing their brief with a creative touch, I delivered a wedding film that was both personal and artistically crafted.
As the Social Media Producer for this Daily Mail project, I researched and curated engaging content that would enhance the company's Facebook page. Specifically, I focused on finding a video that would introduce a comical element, helping to diversify the content and attract a broader audience. After extensive research, I sourced a video that aligned with Daily Mail’s tone while adding a fresh, humorous appeal. I then edited the footage in the publication’s signature stylistic approach, ensuring it seamlessly fit within their existing content strategy. This approach successfully drew in various demographics, achieving the company’s goal of broadening engagement and increasing interactions on their platform.
For this short film and campaign shoot for Bysunmonu, I worked as the Junior Creative, contributing innovative ideas to present the clothing in a more dynamic and engaging way. Rather than a standard fashion shoot, we approached this project as a short film, integrating movement, storytelling, and cinematic elements to elevate the visual appeal. I collaborated closely with the videographer to ensure we captured the best shots that not only highlighted the collection but also added depth to the overall aesthetic. My role involved refining the creative vision, brainstorming unique ways to frame the garments, and ensuring that every visual choice enhanced both the narrative and the clothing itself. Through this approach, we crafted a campaign that felt immersive, drawing the audience into the world of Bysunmonu while keeping the focus on the designs.
As a Social Media Producer for The Daily Mail, my role on this project focused on researching and curating an engaging video for the company’s Facebook page. I extensively scoured the internet, analysing trending and high-performing videos to identify what resonated most with the company’s audience. My approach involved understanding viewer behavior, staying ahead of viral trends, and selecting content that aligned with the publication’s brand and engagement goals. I then edited and optimised this video, tailoring it to fit the company’s audience while ensuring it remained compelling and shareable. The ultimate aim was to increase engagement, drive interactions, and enhance the platform’s overall reach, which I did successfully.
For this project with Rugby Pass, I was tasked with editing a highlight video that captured the best moments from a particular rugby game. To ensure consistency with the brand’s established aesthetic, I first researched their previous edits, analysing their pacing, transitions, and overall style. While maintaining the signature Rugby Pass feel, I also incorporated my own creative touch, introducing fresh elements to enhance the viewing experience and bring something new to the audience. My goal was to create a dynamic, high-energy compilation that not only showcased the excitement of the game but also resonated with rugby fans, keeping them engaged while subtly evolving the brand’s visual storytelling.
As the Videographer and Creative for this Bysunmonu’s behind-the-scenes video, I curated a visually engaging piece to support the release of their new sweatshirt drop. The goal was to showcase the raw, unfiltered process behind launching a new collection, giving the audience an authentic look into the brand’s journey. Designed specifically for TikTok, I researched and analysed current trends to understand what resonates with viewers while ensuring the content still aligned with Bysunmonu’s signature style. By capturing candid moments, spontaneous interactions, and the energy of the creative process, I crafted a video that felt organic, relatable, and engaging—helping to build anticipation for the drop while increasing brand visibility on social media.